work experience



Douglas Elliman Real estate



Licensed Real Estate Salesperson



As a full-time student, I pursued a job in real estate to learn, grow, and gain real-world experience. Throughout my three years at Douglas Elliman, I was the youngest of 450+ real estate agents and chosen to be on a top-producing team led by the star of Bravo's hit TV show, Million Dollar Listing NY. During my time, I developed and executed integrated marketing campaigns, acquired new business, increased brand awareness, created marketing collateral, and performed an ongoing analysis of market trends utilizing quantitative techniques. Click on my resume (above) to review my highlights and KPIs!



ACADEMIC PROJECTS



BARUCH COLLEGE — SUMMER 2019



MARKETING STRATEGY — Capstone project



Team Leader



Led an 8-person group in which we explored an opportunity (problem state) and generated an idea for a new product to address it. As team captain, I delegated tasks, guided my groupmates through the development of a coherent marketing plan, and innovated our product concept, “Google Teacher” — an immersive eLearning system that allows students to explore education through virtual reality and augmented reality simulations. Our mission was to empower students and teachers in post-secondary institutions with an advanced online education system that accelerates learning, training, and simulations by bringing the “classroom experience” to everyone, regardless of geographic location.


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We pitched our presentation as if we were a group of Googlers (current Google employees) aspiring to turn our passion project into a reality. Our goal was to get Google’s “directors” (the class) on board with turning our project initiative into a business by providing us with the resources and creative leeway needed to build it out. Our presentation addressed the opportunity, product idea, and marketing plan thoughtfully and persuasively. As a result, Google’s board of directors (our class and professor) voted in favor of supporting our passion project.


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Branding — Final Project



Team Leader



What is Jiffy Pop?? Jiffy Pop is a popcorn brand that was once a staple in American households during the 1960s best known for its unique packaging consisting of an aluminum foil pan that inflates as it cooks on the stovetop. Since the invention of microwaves in 1971, the Jiffy Pop brand has struggled to stay alive. Our assignment was to strategize and develop a rebranding proposal for Jiffy Pop with the only restriction being that we could NOT change its functional design as a product you cook over the stove. This assignment was designed to replicate a real-world agency scenario in which we were given one week to complete our rebranding project by putting into practice what we had learned throughout the semester. Click on the next slide to learn more!


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As the team leader of a 7-person group, I innovated and spearheaded our rebranding strategy centered around a mutually beneficial partnership with Disney + to attract our new target market: kids between the ages of 4-12. Professional marketers and strategists from GNF Marketing -- a full-service marketing agency co-founded and owned by my professor, evaluated all 12 rebranding proposals, and chose the top 6 to present in class. From there, our professor and his CEO assessed and ranked the top 3 out of 6 projects. My group was one of 6 chosen to present and achieved 2nd place overall rewarded with a grade bump for all members in the group.


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ADVERTISING & MARKETING COMMUNICATIONS



Team Leader



I led a team of 7 through our semester-long group project in which we revamped the marketing strategy for Starburst candy. In Phase A, we conducted interviews and secondary research to uncover marketing problems. We discovered that consumers perceive Starburst candy to be: 1) a "kids' candy" and 2) unhealthy/processed (more so than competitors). Our strategy was to reposition the Starburst brand to appeal millennials and differentiate from competitors as a healthier treat. I devised a storytelling strategy and collaborated with my peers to employ online advertising, content marketing, and social media tactics. We created a new slogan, advertising campaigns, and strategized PR events. We pitched a 30-slide presentation to a class of 35, ranking first out of 5 groups.


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CONSUMER BEHAVIOR



Team Leader



I led a team of 6 in conducting 60+ interviews and market research on breakfast foods to analyze data on consumer demographics, preferences, needs, and buying habits. In Phase A, we synthesized data to uncover consumer insights and identified a health-focused trend affecting product demand. In Phase B, we focused on building off of the health-conscious trend and analyzing our target market. I developed a new product concept and go-to-market strategy for Purely Elizabeth (a health foods company). At the end of the semester, we pitched a 25-minute presentation to an audience of 30+, awarded best in class.


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LEADERSHIP & VOLUNTEER WORK



Global Kids



Global Kids' is an educational nonprofit whose purpose is to activate, educate, and inspire youth from underserved communities to take action on critical issues facing our world. The GK organization taps into young people's interests and leadership potential to foster an inquiry-based environment that encourages critical thinking, academic achievement, and global competency.



mentor



As a mentor for the college and career readiness program, I advise high school students on various components of the college application process, including resume building, college selection, and essay writing. Additionally, I provide insight by sharing my personal experiences to assist them in their academic endeavors. Last year, 94% of Global Kids' high school seniors went on to college after graduation!



HASHTAG LUNCHBAG



#HashtagLunchbag is a nonprofit organization dedicated to empowering and inspiring humanity to reap the benefits of giving through the use of social media. Click on the next slide to read about my role!



VOLUNTEER



As a volunteer, I create brown bag lunches, complete with love notes and deliver to those in need; to feed the hungry in New York City and motivate others to make a difference through the use of social media.



ALPHA LAMBDA DELTA NATIONAL HONORS SOCIETY



Alpha Lambda Delta is a national honor society for first-year students who have achieved a 3.5 GPA or higher and are in the top 20% of the class.


I was selected as one of 20 student leaders to serve on the executive board as Vice President of the Freshman Honor Society, based on leadership potential, ability to grow the chapter, and academic success. Click on the next slide to read about my leadership role!



VICE PRESIDENT



Freshman Honor Society | Pace University



During my time, I innovated a social media e-board position and recruited a qualified candidate to build awareness, promote events, and increase member engagement. Additionally, I spearheaded campus events and community service projects for honors students achieving a 100% RSVP to attendance rate. Other responsibilities included running meetings, managing internal procedures, and representing the chapter at national conventions.



OPEN HANDS LEGAL Services



Open Hands Legal Services is a non-profit organization in New York, dedicated to upholding the cause of the poor and oppressed by providing free legal services to those in need. Click on the next slide to read about my internship!



Human Rights Advocate Summer Intern



In my junior year of high school, I was selected as one out of 30+ in-college candidates to assist the executive director at mobile legal aid desks and “Know Your Rights” seminars. These programs provide on-site legal aid in civil matters such as family, housing, and employment law.