ALEXANDRA TU

My name is Alexandra. I am currently a senior at Baruch College, pursuing a BBA in Marketing Management with a concentration in Advertising & Marketing Communications, and a minor in History. My interests include business development, brand management, entrepreneurship, and the intersection of marketing and consumer behavior.

I'm a dog lover, big sister (see pic), and proud daughter of first-generation immigrants. Currently based in NYC but born and raised in Ann Arbor, Michigan. Fun fact: I'm half Icelandic and half Taiwanese. In my free time, you can find me at my favorite boxing gym, on a peloton bike, in the kitchen cooking, or at a local cafe feeding my coffee addiction and probably reading.

I have a desire to improve lives and help others by combining my passion for technology and commitment to continuous learning. As a people-first marketer, I am interested in creative storytelling and executing go-to-market strategies to shape the future of consumer experience.

My experience and education in marketing enable me to identify and evaluate unique opportunities with an analytical and creative lens. As a self-starter and quick learner, I thrive in fast-paced environments where I can collaborate with a variety of cross-functional teams to solve problems, create solutions, and drive results.